Positive Deviance and Health Care
Jerry Sternin was a professor of nutrition at Tufts University who, with his wife, Monique, had spent much of his career trying to reduce hunger and starvation in the world. * For a while, he was the director of a Save the Children program to reduce malnutrition in poor Vietnamese villages. The usual method was to bring in outside experts to analyze the situation and then to bring in food and implement agricultural techniques from elsewhere.
The program, however, had itself become starved—of money. It couldn’t afford the usual approach. The Sternins had to find different solutions with the resources at hand.
So this is what they decided to do. They went to villages in trouble and got the villagers ...
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