O'Reilly logo

The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services by Sankar Krishnan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 5 Readiness Steps

Making It Real and Taking Your Show on the Road

As Hamlet says to Horatio, “The readiness is all.”

In point of fact, Hamlet speaks the line a few minutes before he is poked with a poisoned sword by Ophelia’s brother, Laertes, but the heart of his observation is true: Readiness is all.

With that thought in mind, here is the question I pose to anyone considering a mobile banking strategy: Are you ready?

To assist you in answering the question, here is a checklist of readiness steps. When you’ve checked the boxes, you’re good to go!

  • box   Step 1: Set your goals. What’s your purpose? Is it driving revenue, lowering costs, protecting an existing market, developing a new market, or simply keeping up with the Joneses?
  • box   Step 2: Find out what your market really wants from a mobile banking app. Follow the timeless advice of genius serial entrepreneur Steve Blank: Get out of the building and talk to customers.
  • box   Step 3: Decide whether you’re going to build or buy your apps. Either way, get to know your app developers. Mobile app developers are a new and different breed; you definitely will need to know how to communicate effectively with them.
  • Step 4: Prepare for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required