The Power of Design: Product Innovation in Sustainable Energy Technologies

Appendix 2.9: Reference List with Potential Risk Issues in the Innovation Process

I.	Product family and brand-positioning risks
1.	New product helps to achieve business strategy,
2.	Project is important for project portfolio,
3.	New product contributes to brand name position,
4.	Project includes global rollout potential and schedule,
5.	New product fits within existing brand.
6.	New product fits with brand image.
7.	New product enhances the potential of product family development.
8.	New product provides opportunities for platform deployment.
9.	New product supports company reputation.
10.	New product has brand recovery potential.
11.	New product has brand development potential.
12.	New product's platform will be accepted by consumers.
II.	Product technology risks
1.	New product's intended functions are known and specified.
2.	New product fulfills intended functions.
3.	In-use conditions are known and specified.
4.	Interactions of product in use with sustaining materials, tools, and so on are understood.
5.	Components' properties, function, and behavior are known.
6.	Correct balance between product components is established.
7.	Assembled product meets safety and technical requirements.
8.	Alternatives to realize intended product functions are available.
9.	New product shows parity in performance compared to other products.
10.	New product shows stability while in storage (in factory, shop or warehouse, and transportation, and at ...