Chapter 19. PBMM Strategic Business Development
A characteristic of most successful enterprises is enlightened self-interest. A successful enterprise produces products, provides services, and completes business strategy-related projects, programs, and portfolios to maximize accrued benefits. Enterprises address their need for growth and change by creating strategic business initiatives to modify the enterprise or create and modify its processes or products. The enterprise business strategy, which is determined at the executive management level, drives the development of the supporting strategic initiatives and objectives. Thus, executive management must be responsible for developing and planning business strategy initiatives and related business ...
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