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The Power of Strategy Innovation by J. Douglas Bate, Robert E. Johnston

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CHAPTER 12

FORMALIZING A STRATEGY INNOVATION SYSTEM

Your system is perfectly designed to give you the results that you get.

—W. EDWARDS DEMING

For some companies, the pursuit of strategy innovation can be done on an as-needed, ad hoc basis. Pulling a Discovery team together periodically to explore the future of the market and customer needs will yield a portfolio of new business opportunities that could keep internal development teams busy for a couple of years.

However, there are many other companies where the intermittent pursuit of new opportunities is not enough. Industries that feature a new product line every year rely heavily on understanding their evolving market and customers. Companies that pursue a corporate strategy of market leadership ...

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