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The Power of Strategy Innovation by J. Douglas Bate, Robert E. Johnston

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CHAPTER 11

MAXIMIZING THE DISCOVERY PROCESS

Whenever you are asked if you can do a job, tell ’em, “Certainly I can!” Then get busy and find out how to do it.

—THEODORE ROOSEVELT

The preceding chapters described the basics of the Discovery Process—with sufficient detail to get you started. This chapter contains the answers to some additional questions we have been asked concerning the process.

Discovery Process and the Corporate Vision

Q. What role does a corporate vision play in the Discovery Process?

A. Vision statements in many corporations are ineffective because they are created to describe the current way of doing business rather than being an aspirational view of a desired future. Think about many of the vision statements you have seen. ...

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