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The Power of Strategy Innovation by J. Douglas Bate, Robert E. Johnston

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CHAPTER 10

THE DISCOVERY PROCESS

Mapping Phase

Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram, once recorded, will not die.

—DANIEL BURNHAM

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Your team has created a series of new business opportunities based on new insights about customers, foresight about the emerging marketplace of the future, and/or ways of reconfiguring existing business models in the market to increase value to customers and companies. These opportunities have been through a “rough” evaluation process that suggests that they may fulfill ...

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