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The Power of Strategy Innovation by J. Douglas Bate, Robert E. Johnston

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CHAPTER 9

THE DISCOVERY PROCESS

Creating Phase

The purpose of divergent thinking is to define the possibilities and propose a promising solution that can be validated to the point of creating a business plan that will attract external investors.1

—RICHARD FOSTER AND SARAH KAPLAN

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Your explorations have ended. No more arranging of appointments and schedules. No more eating M&Ms in the viewing room of a marketing research facility. No more long lines at airport security. Your Discovery team may be weary, but their interactions and immersions over the past several months have provided them with a deep understanding of customers and what they value, ...

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