The Power of Strategy Innovation

CHAPTER 6

THE DISCOVERY PROCESS

Staging Phase

Producing major change in an organization is not just about signing up one charismatic leader. You need a group—a team—to be able to drive the change. One person, even a terrific charismatic leader, is never strong enough to make all this happen.

—JOHN KOTTER

The Staging Phase is the creation and preparation of an internal team for a strategy innovation initiative. The Staging Phase consists of three important activities:

1. Creating the right team and support structure

2. Creating the right working environment

3. Implementing the staging meeting

These three activities are driven by the internal sponsor ...