O'Reilly logo

The Power of Strategy Innovation by J. Douglas Bate, Robert E. Johnston

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 5

THE DISCOVERY PROCESS

The Moen Story

Transformation takes place when a new worldview replaces an old one.

—WILLIAM MILLER

While Southwest Airlines, IKEA, Charles Schwab, and other high-profile entrepreneurial companies tend to be associated with the concept of strategy innovation, they are not the only examples that exist. Strategy innovation does not always begin with a visionary founder in a start-up mode—it can happen in fifty-plus-year-old companies. It does not always germinate in technology-oriented companies—it can happen in companies that bend metal for their main business. It does not have to create a whole new industry—it can happen in companies that just want to grow their businesses.

To illustrate how strategy innovation ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required