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The Power of Strategy Innovation by J. Douglas Bate, Robert E. Johnston

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CHAPTER 3

STRATEGY INNOVATION IS NOT S TRATEGIC P LANNING

Strategic positionings are often not obvious, and finding them requires creativity and insight.

—MICHAEL PORTER

Although the concept of strategy innovation as a corporate capability is intriguing, it is an elusive goal for most organizations. The reason for this is that most corporations have in place processes for doing strategic “planning,” but not strategic “innovation.”

The Strategic Planning Process Will Not Produce Strategy Innovation

In 1993, Bain & Company began a multiyear research project to measure the management tools being used by senior executives to improve the performance of their companies. In the results of the 2001 survey of 451 senior executives in companies around ...

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