CHAPTER 1
STRATEGY MEETS INNOVATION
If an organization is to meet the challenges of a changing world, it must be prepared to change everything about itself except its basic beliefs. The only sacred cow in an organization should be the basic philosophy of doing business.
—THOMAS J.WATSON
No corporate strategy lasts forever. Companies that get all the components of their business models working together can often drive their success for many years. But at some point, they start to run out of gas. Many companies are shocked to hear the financial engine sputter, having never paid much attention to their fuel gauge. Others have an eye on the gauge but don’t have a clue where the next service station is located, so they coast along, hoping to get lucky. ...
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