PREFACE
The order isRapidly fadin’And the first one nowWill later be lastFor the times they are a-changin’.
—Bob Dylan
If you didn’t know that Bob Dylan recorded this song in the mid-1960s, you would think he was talking about 2013. We live in a dynamic world. The Internet puts newspaper publishers and travel agents out of business. Apple and Samsung steal the cellphone market from Nokia and Motorola. And China challenges the economic dominance of the United States.
What Has Changed
In these rapidly changing times, we decided to take a look at how the world of innovation has changed since we first published this book in 2003.
The past decade saw two of our highlighted corporate examples succumb to business challenges. Kodak, who recognized in ...
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