FOREWORD
The global competitive landscape has never been more challenging for a company wanting to achieve growth. Turbulence and uncertainty have become the new steady state. Companies that are accustomed to a predictable future are wandering and wondering. Many of these organizations view innovation as the key to success.
In the 2013 Insigniam Global Executive Survey, 87 percent of executives said innovation is the most important or a very important factor in their organizations’ ability to succeed and strengthen competitive advantage in the next 12 to 36 months. Only 12 percent of the executives surveyed said they feel their organizations are very well prepared to generate the needed level of innovation.
The American Management Association, ...
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