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The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career by Chris Komisarjevsky

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8 chapterEngaging Others

Reputation is best built on communicating a common purpose and giving people a reason to follow another’s lead. Team members are on the lookout for meaning in what they do and that is often best relayed through clear communications, powerful storytelling, and a purposeful narrative for the organization. Why else would team members pledge their time, talent, and commitment to a manager, team, organization, or client?

—Leslie Gaines-Ross, author of CEO Capital: A Guide toBuilding CEO Reputation and Company Success

WHEN I RETURNED from combat in 1970, I was a captain in the Army and assigned as an instructor pilot at the primary helicopter flight school in Fort Wolters, Texas. After two weeks spent learning the techniques ...

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