1 chapterThis Is the Era ofPersonal Character

In my lifetime, American business has never been under such scrutiny. To be blunt, much of it is deserved.

—Henry Paulson, Jr., speaking when a senior executive at Goldman Sachs.He went on to become the U.S. Secretary of the Treasury.

GONE IS THE DAY when the world worked according to one famous advertising slogan of the 1960s: “A title on the door rates a Bigelow on the floor.” In fact, these days just having a title on the door doesn’t really get you very far. Neither does a huge salary or even your good looks. Attributes that lie on the surface no longer bring respect, warrant allegiance, deliver loyalty at any cost, or ensure a strong reputation. This is the era in which reputation is earned through ...

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