part onecharacter

Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.

—Abraham Lincoln

When we look at our careers, each of us can identify at least one, if not more, instances when we had to make a difficult decision because a situation or opportunity was conflicting with our values. Knowing what our values are, knowing just what we stand for, can make those decisions easier. We know just what to do. And basing these decisions on positive values—which radiate to those in our network of professionals, colleagues, and friends—will earn you a solid reputation.

A firm I was managing was talking with a potential client, a company that Fortune consistently ranked within its top 50. ...

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