foreword
Even though we are a Fortune 500 company, at Ryder we still strive to be like the hometown shopkeeper whose success is defined by the fact that your word and your good name mean everything. Our future depends on our reputation for trust and keeping promises. We take that mandate very seriously and our more than 15,000 commercial customers of all sizes and industries around the world expect nothing less from us.
The guidance that Chris Komisarjevsky provides in this great new book, The Power of Reputation, works and works well. I know firsthand.
When I was named chief executive officer of Ryder in 2000, I never considered myself a typical turnaround manager. Yet, what I knew for sure was that future success depended on my reputation—and ...
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