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The Power of the 2 × 2 Matrix: Using 2 × 2 Thinking to Solve Business Problems and Make Better Decisions by Phil Hood, Alex Lowy

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INTRODUCTION

If you are a business executive, reflective professional, or consultant, the book you hold in your hands is an embarrassment of riches. Fifty-five remarkable frameworks are presented here—exceptional frameworks with an unusual power to organize and marshal problem-solving efforts. As diverse as these frameworks are on the surface, they share a common structure, which is responsible for their strength. The book is about learning to recognize, appreciate, and exploit this commonality that is contained in the 2 × 2 design that sets tension between opposing forces as the prime source of problem-solving energy and direction.

We reviewed more than three hundred discrete models to arrive at our final set of frameworks and consulted widely ...

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