ACKNOWLEDGMENTS
We owe a great deal to colleagues, clients, friends, and family who helped along the way. Without their inspiration and feedback, this book would not be. Contributions have taken many forms, each essential in its own way.
Early in the life of the project, we needed to collect a large number of outstanding 2 × 2 business frameworks. We solicited suggestions from pretty much everyone we encountered, yielding a robust listing of over three hundred unique titles. Two people stand out in this effort. Andy De of i2 generously shared his collection of thirty-plus frameworks, and Derek Lennox added another dozen. Derek played a significant early role in gathering and organizing suggestions. Without their assistance, the project would probably ...
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