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The Power of the 2 × 2 Matrix: Using 2 × 2 Thinking to Solve Business Problems and Make Better Decisions by Phil Hood, Alex Lowy

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Chapter 6. Strategic Frameworks

Customer Needs Frameworks

Beyond Customer Led

Discontinuity and the Life Cycle

Customer as Value Manager

Customer Value Analysis

Strategic Context Frameworks

Scenarios

Gartner Magic Quadrant

Portfolio Analysis

Problems and Solutions

Dialectical SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats

Market Tipping

Strategic Options Frameworks

Corporate Strategy

Generic Strategy

E-Business Opportunity Matrix

Global Product Planning

Generic Network Strategy

Marketing and Communications Frameworks

Mass Customization: The Four Approaches

Attentionscape

Managing Customer Loyalty

Likelihood to Buy

Risk Frameworks

Revenue and Profitability

BCG: Product Portfolio Analysis

Uncertainty-Impact Matrix

Entrance and Exit Strategies

Strategy is ...

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