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The Power of the 2 × 2 Matrix: Using 2 × 2 Thinking to Solve Business Problems and Make Better Decisions by Phil Hood, Alex Lowy

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Chapter 5. 2 × 2 Thinking in Action: Fujitsu FTXS Tackles Level 2 Dilemmas

Watching business teams apply 2 × 2 Thinking well is as inspiring as it is instructive. A recent engagement with a North American business unit of the electronics giant Fujitsu provided just such an opportunity. Working with this organization, we saw not only how master strategists face dilemmas but how the resolution of one strategic challenge leads to the next set of issues as the company, customers, and the competitive landscape evolve.

Fujitsu is the world's third largest computer and information technology company, with headquarters in Japan and operations around the world. Founded in 1935 as a spin-off of Fuji Electric, Fujitsu developed the first computer in Japan ...

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