The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences

Index

Symbols

5W1H questions (information synthesis), 94-98

how?, 97

what?, 94-96

when?, 96

where?, 96-97

who?, 94

why?, 97

A

activation metrics, 163

active listening, 83-85

aesthetics of infographics, 16-17

agencies

pricing, 117-118

websites, 181-187

Allage, Ali, 25-26

Alltop, 105

ALT text, 148

Always with Honor, 182

anatomy (information category), 5

Anderson, Kelli, 184

Anderson, Michael, 61

Armano, David, 107, 153

artistic ability, 87-88

attention spans, effect of digital data on, 12-15

audience

for DIY infographics, 103

for infographics, 76-79, 94, 97

researching social media preferences of, 119

auditory learners, 11

average time on page metrics, 162

awareness (objective type), 80

metrics, 161-162

B

Bachman, Jess, 185

The Back of the Napkin: ...