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The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences by Mark Smiciklas

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10. Infographic ROI

Defining the best way to measure the value of your infographic content can be an adventure in semantics. Your objectives, the organizational culture you operate in, and your definition of return on investment (ROI) all contribute to how, or even if, you measure the business performance of infographics.

ROI is defined as follows:

Image

The formula is simple enough. So why do ROI discussions always seem to have the potential to become acrimonious?

Like a good political debate, how you approach the measurement of your content marketing and communication initiatives can depend on where you sit on the ROI spectrum, as shown in Figure ...

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