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The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences by Mark Smiciklas

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8. Publishing Your Infographics

After your infographic is created, it’s time to share it with your audience.

Infographics can be published across a variety of channels, including web outlets such as blogs and social networking sites, as well as offline formats such as print media.

As discussed in previous chapters, one of the most important factors in the creation of your infographics is understanding your audiences’ information needs. Similarly, when it comes to publishing your infographics, it’s critical to understand how your audiences consume that information. Are they online reading blogs and surfing social sites? Do they still read printed content?

Audience Research

Here are a couple of ways to determine your audience’s favorite social ...

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