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The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences by Mark Smiciklas

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4. Visualizing Who, When, and Where

Your audience can also be interested in other important information about your organization, including who you are, what you stand for, company-related timelines, and location-based information.

Infographics can be used to humanize your business in the following ways:

• They can give audiences insight into your organization’s personality and values.

• They can build trust through visualizing product, service, or company history.

• They can present geographic bearings or scope via mapping.

Personality

Every organization has a personality or style that makes it unique. But even in an era where technology and the Internet present some cool opportunities to express who we are, the ways in which organizations present ...

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