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The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences by Mark Smiciklas

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1. Infographics 101

If you’ve read a newspaper or blog, flipped through a magazine, or used social media recently, you’ve likely come across infographics—those self-contained pictorials that tell you the gist of a story or concept at a glance.

But what is their purpose? Are infographics simply eye candy that publishers and brand journalists use to gloss up their content, or do they aim to fulfill a greater business communication objective?

What Are Infographics?

You’ve probably heard the phrase “A picture is worth a thousand words,” a manifesto that speaks to the value and efficiency of visual communication.

An infographic (short for information graphic) is a type of picture that blends data with design, helping individuals and organizations ...

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