Index
A
Abdullah (King of Jordan), 93
Abu Ghraib prison, response of U.S. government to detainee abuse at, 84-95
adapting to change, 22
Alhurra, 91
alignment of communication and business goals, 145-146
Allen, Thad, 69
Allred, Gloria, 133
American Massage & Therapy Association, 202
and audience engagement, 219-222
strategies for adapting to, 222-224
appealing to identity, 212-214
Apple
firing of Steve Jobs, 126
iPhone launch, 213
launch of Macbook Air, 227-228
“1,000 songs in your pocket” slogan, 1
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