The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Foreword

Writing has a dirty little secret. Authors don’t admit it, editors deny it, and publishers repress it. This secret is so explosive that if ever exposed, it would bring the literary world to its knees. Or so the literary world believes. Want to know what the secret is? Pictures.

For 32,000 years, people have drawn. We’ve written for only 5,000. (And since the first written languages were pictorial, even that date is debatable.)

Let me share a few data points:

J.K. Rowling, the most successful author of our generation, finally admitted two years ago that she drew Harry Potter’s world before she wrote it.

J.R.R. Tolkien drew Middle Earth ...