5BELIEVE IN YOURSELF

It’s all too easy, especially in a sales situation, to lose confidence in yourself. Believe me: It’s happened to me more often than you might think. Because when you’re confronted with a stubborn obstacle to completing the sale, nothing is easier than to think that the problem lies with you.

Years ago—a lot more than I care to be specific about—I was working to complete a sale. I’d done everything right: I’d asked a lot of questions, and I’d been responsive to the client’s needs, focusing on what the client needed rather than what my company needed—all things that should have guaranteed smooth sailing toward that magic phrase: “I think we’ve got a deal.”

Instead, nothing seemed to be going right. The client was grumpy and ...

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