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The Power of foursquare by Carmine Gallo

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CHAPTER 6Superusers

ImageDon’t make the mistake of thinking that discounts attract onetime-only customers looking for a deal. They are extremely loyal and spread the word via their mobile network of friends.Image

—ADAM WALLACE, Digital Media Director, Roger Smith Hotels

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Competition is fierce in many industries, and the great global recession of the past few years hasn’t helped, especially ...

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