Acknowledgments
This book was anything but a solo effort. We included more than 50 case studies of businesses—large and small—that told us their stories, offered insights and tips, and showed us real results from their mobile marketing campaigns. I can’t thank all of you enough. Thank you for sharing your stories. Your lessons are invaluable.
Carolyn Kilmer is our Web and community manager at Gallo Communications Group. She spent countless hours tracking down business owners, conducting exclusive interviews, and transcribing conversations. Thanks for all of the wonderful stories you discovered.
Thanks to Pam Condy, our “chief gatekeeper,” for coordinating permissions and forms, and keeping us all on track.
My wife, Vanessa, does so much more ...
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