THE POWER OF THE PURSE: HOW SMART BUSINESSES ARE ADAPTING TO THE WORLD'S MOST IMPORTANT CONSUMERS—WOMEN

Praise for The Power of the Purse

“The growing economic power of women is one of the most important trends of our time. Drawing on her experiences covering the nation's leading brands for Fast Company, the Wall Street Journal, the New York Times, and other publications, Fara Warner extracts insights that marketers at any level can immediately apply to their business—and they'll want to. The combination of ideas such as “find the woman inside the mom,” “do-it-herselfers,” “memory makers,” “balancing the power of the right hand that rules the world with the left hand that rocks the cradle,” and case studies of how companies like Procter & Gamble, McDonald's, DeBeers, Nike, The Home Depot, and Kodak are applying them, is must-reading for anyone ...