Selected Bibliography

[biblio01entry01] Martha Barletta, Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment, (Chicago: Dearborn Trade Publishing) <year>2003</year>.

[biblio01entry02] Stephanie Coontz, Marriage, A History: From Obedience to Intimacy, or How Love Conquered Marriage, (New York: Vintage Press) <year>2005</year>.

[biblio01entry03] Colette Dowling, The Frailty Myth: Women Approaching Physical Equality, (New York: Random House) <year>2000</year>.

[biblio01entry04] Anna Fels, Necessary Dreams, (New York: Pantheon Books) <year>2004</year>.

[biblio01entry05] LisaFinn, Ed., All About Women Consumers, 2005 Edition, (New York: EPM Communications, Inc.) <year>2005</year>.

[biblio01entry06] ...

Get THE POWER OF THE PURSE: HOW SMART BUSINESSES ARE ADAPTING TO THE WORLD'S MOST IMPORTANT CONSUMERS—WOMEN now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.