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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Robert Gunther, Colin Crook, Yoram Wind

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Introduction To ThePaperback Edition

Since the original publication of The Power of Impossible Thinking, the world has continued to demonstrate the extraordinary malleability of our mental models—and their importance. We have seen this in diverse domains, from the paradigm-breaking shifts that create new market space in business described by Kim and Mauborgne in Blue Ocean Strategy (Harvard Business School Press, 2005), to the global technological and political transformations explored by Thomas Friedman in The World is Flat: A Brief History of the Twenty-first Century (Farrar, Straus, and Giroux, 2005). Mental models are at the core of understanding these and other changes—from work to personal life to addressing broader societal issues. Those ...

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