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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Robert Gunther, Colin Crook, Yoram Wind

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Chapter 6Sift For SenseFrom Streams Of Complexity

We are drowning in information but starved for knowledge.

—John Naisbitt

Are French fries carcinogenic?

A Swedish study reported in 2002 that starch-based foods such as French fries, potato chips, rice and cereal contain acrylamide, which was linked to cancer in lab experiments. Did you stop eating these foods as a result? If you had, you'd have been surprised nine months later by a follow-up study. It found that these foods, while they do contain acrylamide, do not appear to cause cancer.

And the whipsaws continue: "Fried Food Ingredient Mutates DNA, Study Finds," proclaims a Reuters headline on June 17, 2003, above a story noting that acrylamides damage DNA by causing mutations. A few weeks ...

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