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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Robert Gunther, Colin Crook, Yoram Wind

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Chapter 4Paradigm Shifts AreA Two-Way Street

All movements go too far.

—Bertrand Russell

You check your email.

Then you print out a few messages, putting ink on paper to form words. Your basic approach and typefaces date in principle back to the presses that Gutenberg used to revolutionize communication in the 15th century. Even so, your desk does not always reflect this paradigm shift of more than half a millennium ago. You rummage through your top drawer, past the pencils and the ballpoint pens, to find your fine fountain pen that was a gift from your daughter. You write out a note of thanks on a small card of heavy paper, an innovation dating back to a breakthrough in China in A.D. 105, or even earlier. You affix a stamp and go to the post ...

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