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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Robert Gunther, Colin Crook, Yoram Wind

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Chapter 12Challenging YourOwn Thinking: Personal,Business And Society

Discovery consists of seeing what everybody has seenand thinking what nobody has thought.

—Albert von Szent-Gyorgyi

Friend or foe?

In the fog of war, you see a person standing in front of you with a weapon raised. In the midst of the battlefield noise and confusion, it has been a feat even to single out this one soldier. You have an instant to make a decision. Your ability to make sense of the situation could mean life or death for you or for a comrade. You choose. You fire.

The difficulty of making sense in these conditions is shown by the numerous deaths in wars from "friendly fire." The wrong mental model can be as dangerous as an enemy with an automatic weapon.

Every ...

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