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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Robert Gunther, Colin Crook, Yoram Wind

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AppendixThe NeuroscienceBehind Mental Models

The subject of neuroscience is vast, complex and changing rapidly as new discoveries are made. Indeed, it is said that we have learned more about how the central nervous system works in the past ten years than in all previous history. This has been made possible in large part by developments in science and technology that have permitted direct access to the brain and nervous system. We no longer have to just "think about thinking." Neuro-science and even philosophy can now start to have a deep empirical basis. While the science is changing rapidly and the details of our understanding of the brain are continuing to evolve, our discussions in this book have focused on core concepts that have been robust, ...

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