133 Supernormal Stimulus
An exaggerated imitation that elicits a stronger response than the real thing.
• A supernormal stimulus is a variation of a familiar stimulus that elicits a response stronger than the stimulus for which it evolved.
• For example, female cuckoos sneak into the nests of other birds to lay their eggs. Because the cuckoo egg is typically larger and brighter than other eggs, the nest’s owner gives it preferential attention. The size and brightness of the egg are supernormal stimuli to the unwitting adoptive mother.
• Supernormal stimuli dramatically influence the way people respond to brands, products, and services.
• Consider supernormal stimuli to increase attention and interest in logos, brands, products, and advertising. ...
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