130 Storytelling
Evoking imagery, emotions, and understanding through the presentation of events.
• Storytelling is the original method of passing knowledge from one generation to the next.
• Good storytelling requires certain fundamental elements, including a setting (e.g., time and place), characters with whom the audience can identify, a plot that ties events together, events and atmospherics that evoke emotions, and a pace and flow that maintains the audience’s interest.
• Good storytelling minimizes the storyteller.
• Good stories tend to follow archetypal plots.
• Use storytelling to engage audiences, evoke emotions, and enhance learning. When successful, an audience will experience and recall the events of the story in a personal way. ...
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