118 Satisficing

A problem solving strategy that seeks a satisfactory versus optimal solution.

• In certain circumstances, seeking to roughly satisfy—i.e., satisfice—design requirements is more productive than seeking to optimally satisfy design requirements.

• When problems are complex or time-constrained, satisficing is more productive than optimizing.

• Satisficing is the basis for iterative prototyping, design thinking, and most real-world problem solving. It epitomizes the maxim: “Don’t let perfect be the enemy of good.”

• Use satisficing versus optimizing when problems are complex or time-limited—in other words, for most problems most of the time. Once a problem is solved, the solution can be optimized as time permits.

See Also 80/20 Rule ...

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