105 Propositional Density
The relationship between the elements of a design and the meanings they convey.
• A proposition is a simple statement about a thing that cannot be made simpler. Propositional density is the amount of information conveyed per unit element.
• There are two types of propositions: surface and deep. Surface propositions are visible elements. Deep propositions are the meanings they convey.
• Propositional density can be estimated by dividing the number of deep propositions by the number of surface propositions. A propositional density greater than one makes things engaging and memorable.
• Strive to achieve the highest propositional density possible, but make sure the deep propositions are complementary. Contradictory deep ...
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