103 Priming
Activating specific concepts in memory to influence subsequent thoughts and behaviors.
• Priming is the intentional activation of specific memories in an audience for the purposes of influence.
• When we perceive the outside world, associated memories are automatically activated. Once activated, these memories can influence subsequent thoughts, emotions, and behaviors.
• Priming will not induce people to act against their values, but it can increase the probability of people of engaging in behaviors consistent with their values.
• Consider priming in all aspects of design. First impressions and antecedent events are opportunities to influence subsequent reactions and behaviors.
See Also Expectation Effects • Framing • Nudge Red Effects ...
Get The Pocket Universal Principles of Design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
