095 Nudge
A method of modifying behavior without restricting options or changing incentives.
• Nudges use the following methods to modify behavior: smart defaults, clear feedback, aligned incentives, structured choices, and visible goals.
• Smart Defaults: Select defaults that do the least harm and most good versus the most conservative defaults.
• Clear Feedback: Provide clear, visible, and immediate feedback for actions.
• Aligned Incentives: Align incentives to preferred behaviors, avoiding incentive conflicts.
• Structured Choices: Provide the means to simplify and filter complexity to facilitate decision making.
• Visible Goals: Make simple performance measures clearly visible so that people can immediately assess their performance against ...
Get The Pocket Universal Principles of Design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
