094 Not Invented Here
A tendency to oppose ideas and innovations that originate outside of your social group.
• The not-invented-here bias (NIH) is an organizational phenomenon in which groups resist ideas and contributions from external sources, often resulting in “reinventing the wheel”.
• Four social dynamics appear to underlie NIH: belief that internal capabilities are superior to external capabilities, fear of losing control, desire for credit and status, and significant emotional and financial investment in internal initiatives.
• The primary ways to overcome NIH are educating the organization about the bias, encouraging collaboration with outsiders, and increasing familiarity with products from partners and competitors.
• Raise awareness ...
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