089 Mere-Exposure Effect
The more people are exposed to a stimulus, the more they like it.
• Repeated exposure to a neutral or positive stimulus makes people like it more. Repeated exposure to a negative stimulus makes people like it less.
• The mere-exposure effect is used in music, slogans, images, advertisements, and political campaigns.
• The mere-exposure effect is strongest during the first 10–20 exposures. Brief exposures are more effective than long exposures.
• Consider the mere-exposure effect to strengthen advertising and marketing campaigns, enhance the credibility and aesthetic of designs, and improve the way people think and feel about a message or product. Keep the exposures brief, and separate them with periods of delay.
See Also ...
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