077 Iteration
Repeating a set of design and development operations, with each repetition building on the last, until the desired result is achieved.
• Complexity does not emerge without iteration. In nature, iteration allows complex structures to form by progressively building on simpler structures.
• Design iteration refers to repeating the basic steps of analysis, prototyping, and testing until a desired result is achieved.
• With iterative design, there is no failure—just iterations with lessons learned to apply to the next iteration. Accordingly, failure is not to be feared but embraced.
• Iteration is the backbone of design and design thinking. Great design does not happen without it.
• Embrace iteration in all aspects of design and development. ...
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