063 Green Effects
A set of cognitive and behavioral effects triggered by exposure to the color green.
• Green is universally associated with safety and security, perhaps a vestige of our arboreal ancestry, and the reason that green traffic lights around the globe mean “go”. Additionally, green is associated with nature and sustainability.
• Green environments reduce stress and mental fatigue, and promote problem solving and creativity.
• Green apparel tends to negatively impact physical attractiveness. For example, a person in green is rated less attractive than all other colors except yellow.
• Use green to promote associations with nature and sustainability. Use green when creating signage and controls to indicate safe passage. Consider green ...
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