061 Golden Ratio

A ratio within the elements of a form, such as height to width, approximating 0.618.

• The golden ratio is commonly believed to be an aesthetically pleasing proportion, primarily due to its unique mathematical properties, prevalence in nature, and use in great artistic and architectural works.

• The prevalence of golden proportions over other proportions may, however, be illusory—a result of cherry-picked evidence and confirmation bias.

• Psychological evidence supporting a preference for golden proportions over other proportions is weak. If a preference exists, it is small.

• Explore golden ratio proportions in your designs, but not at the expense of other design objectives.

See Also Confirmation Bias • Fibonacci Sequence Rule ...

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